What the label produces for the artists and nights it carries.
Sync Primitive does not only release records. It builds the thing around the artist: the identity, the press kit, the artwork, the film, the page people arrive on, and the list they leave behind. Everything below is live and can be opened.
Night identity and campaign
A residency built from nothing: name, mark, palette, site, and the guest funnel behind it. Programmed at The Troika, running on alternate Fridays.
Night identity and campaign
Built and filled in eight days. Identity, page and consented guest list, with the room read the morning after rather than guessed at.
Artist press kit and campaign
A full electronic press kit for an open-format DJ, built to be sent from a phone and read by a booker in ninety seconds.
Artist site and release campaign
The label's resident. Catalogue, site, and the release artwork system that carries across every single.
Artists carried by the label get this as a matter of course. If you are working on something and want it built properly, say hello.